Overview
High-level pulse across growth, acquisition, and engagement
MRR + Subscribers
Net Subscriber Growth
Funnel: New Customer → Account → Paying Customer
Tests Started vs Completed
Decision Timeline
Acquisition
Ad spend efficiency and install attribution by trade
Ad Spend by Channel
Installs by Trade
ROAS Trend
CPI by Channel
Tap-to-Install Rate by Channel
Tap-Through Rate by Channel
Accounts Created
Engagement
User activity, growth, and study patterns
Weekly Active Users
Tests Started vs Completed
Tests per WAU
Retention & Depth
DAU / WAU Stickiness
Week-1 Activation Rate
Retention Cohorts
Subscriber Engagement
Cancellation Rate
Engagement Distribution (% of WAUs)
Revenue
MRR, subscriber growth, and unit economics
Blended MRR by Tier
Net Subscriber Growth
Subscribers by Tier
Paid Conversion Rate
Churn Rate by Tier
Churned by Tier
App Store
Ratings, reviews, and customer health
Rating Trend
Review Volume
Metrics Glossary
How every number on this dashboard is calculated